If You Can’t Afford a CMO, Listen to This

The marketing world is quietly reorganising itself around one idea: hire the best people for the job, even if they are not full-time. We talk about fractional leadership and fractional work from the inside, including the weird reality that a fractional CMO can feel like a full employee when they are embedded with the team and owning outcomes day to day.

From there, we get practical about building a modern marketing function with specialists. Think SEO, web development, social media, content, and paid media, all working in focused lanes. The upside is expertise on demand. The risk is losing quality control if nobody knows how to judge the work. We share the mindset that fixes that: set clear measures of success, know what “good” looks like, and manage outcomes instead of activity.

Then we shift into B2B marketing tactics that you can actually test. LinkedIn ads are a commercial hub, and the holiday period around Christmas and New Year can be a hidden advantage. Even when buyers are not signing straight away, they are still online thinking, planning, and noticing who shows up. With many competitors pulling back, costs can drop and performance can spike. We also explore a counterintuitive paid LinkedIn strategy: start with broader audience targeting so the AI has room to learn, then let optimisation find the real buyer cohort over time.

If you want sharper thinking on fractional marketing strategy, LinkedIn advertising, audience targeting, and marketing metrics that matter, hit play. Subscribe, share this with a friend who runs B2B growth, and leave a review with your biggest takeaway.

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